Bangtan is Coming for You, America

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BTS (방탄소년단). 2017. Photo courtesy of BigHit Entertainment.

Let me preface this by saying that, yes, I am somewhat a BTS fan. But no, I am not an ARMY. Like some of the groups I listen to, there are quite a few reasons why I tend to avoid their fandoms and sometimes have a love/hate relationship with their companies. But I digress…this is not about the ills of Kpop. This is about how BTS is coming for America.

And none are prepared.

In all seriousness…when is anyone ever prepared for Bangtan? 피 땀 는물 (Blood, Sweat, and Tears) came out and fans just about lost their minds. Honestly, you should’ve seen the views (and comments) skyrocket in a matter of moments. Although it wasn’t the first time, this particular music video (MV) reminded me that YouTube is clearly not prepared for repetition of a single MV during comeback season. YouTube actually freezes the view count thinking some to be spam.

Maybe on another video, YouTube. These views, regardless of the short time frame, are real. I promise you they are.

(That goes for most MVs of Kpop groups during a comeback. Just look at Monsta X, Twice, Seventeen and EXID’s recent comebacks and the number of comments about frozen views.)

Billboard thought they were prepared for Bangtan, but they seriously (and I do mean, seriously) underestimated the power of Kpop fandoms. They thought they were handling fans well with Justin Bieber and Ariana Grande. Let me tell you a little not-so secret: fandoms roll deep (internationally). Good or bad, they will stand (emphasis added) their group and some will even bulldoze a path for their group to get to the top.

And that was just for an award from social media. Now you’re putting this group on local news stations AND having them perform.

So again I tell you, you are not prepared.

Kpop groups, Bangtan included, get just about as many views for their dance practice videos as their official MVs. Non-kpop fans are about to be dazzled by colors, J-Hope’s hair flips, and about 5 million hours worth of practice. Not to mention that you caught them JUST after releasing a new single and album (full-album, too) that’s already pretty Westernized (along with the “name change,” which is a whole separate discussion). I guarantee there will be new people tuning in to the American Music Awards tomorrow who wouldn’t normally watch it.

Now the question(s) of the weekend: will you watch just for BTS (and apparently GOT7’s Jackson is supposed to attend as a representative for China’s Alibaba Tmall)? Are you hyped for their performance? Do you prefer English versions of their songs or the original? What do you think about this American takeover business? Let me know in the comments!

Well, whatever you watch/do tomorrow night, just remember, stay legit my peeps.

Nyke

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Album Spotlight: The Movement, Vol. 1

Ello peeps! I know it’s been a while, but I thought instead of waiting for the KeativeTherapy revamp to be completely done, I should just come and start posting again. I missed posting and getting feedback so, here I am! But this post is not dedicated to that. I wanted to share some new music with you all with an album spotlight!

 

Runtime: 12 songs, 46 minutes

Overall Rating: 4/5

 

Dropping from the label Good Fruit Co., The Movement, Vol. 1 is a blend of not only various artists, but various genres and sounds that will not leave you bored listening. Not only does it feature one of the 15 from Rapzilla’s 15 Freshman of 2015, but it also features an entire list of artist that will make you want to hear more.

From the time it began with “I Know” by Verseatile, I knew I was in for a story and not just a group of songs that may have had the same overall theme but really didn’t flow together. Every song takes you on a journey of hope, questioning, wondering, believing, but all the while, being honest with yourself. Each of them touches on a different aspect or feeling of those walking in the Christian faith and being real with their walk. It truly does show people moving from just the local church’s doors and into the world, experiencing and sharing life with others.

Soon from “I Know” as the introduction, you move into “Hi Time” by Dru Bex and then switch to “Into the Clouds” by Shopé, which pretty much sums up the direction of the album. As you listen, you experience the highs and lows of life as the songs transition to another, until you finish with “Say” by Promise ft. J. Han, realizing that it really doesn’t matter what they say, especially when it comes to your purpose in life.

Overall, the sound and the creativity are best. I love how consistent it is, where every song remained chill and car-ride (or public transportation-ride) worthy and I could listen and enjoy without being stopped by a sudden change in volume or hype level. It’s also an album that one can listen to Every song feels as if there was effort put into it and just as much put into the decision to feature on this album.

Though there were a few that I did not personally enjoy (because of my own emcee and hip-hop style preferences), this is still an album that can be played from beginning to end without skips. I, myself, have listened to the album on repeat over 10 times since purchase and still can’t get enough of it. All in all, people need to not sleep on this album or the other music that comes out of Good Fruit Co. Well done, my brothers. I am looking forward to the next one.

Have you experienced this album? What did you all think?

Recommended Tracks:

“The Battle” – Manifest ft. Lyricks: The honesty and the flow of the emcees are fire; I felt like I was listening to another “Forgive Me For Asking” by Propaganda. The track also features a guitar riff that makes you want to sway with it, while the rhythm makes you want to bob your head.

“Stay” – Sam Ock: I’m going to need him to stop playing with my vocal and musical heart. His voice is so smooth and the track had a certain emotion to it that connects with you upon first listen that won’t let you loose.

“Our Sound” – HeeSun Lee ft. Sam Ock: This song should be KeativeTherapy’s theme because it touches on the aim here when it comes to the discussion of race and ethnicity and coming together. I am also very tired of seeing my Asian brothers and sisters left out of the race discussion (or pushed out). I will raise my glass, Sam. We are the children of these times.

“Fragments” – NAK: My first exposure to NAK, but his sound…I’m so excited for more. And although the lyrics of this song seem to pull in all the listeners, it truly felt like a personal conversation that followers of Christ have and should have with themselves.

“Slow Down” – J. Han (click for MV): Seriously, since my slight obsession with Art of Starch, “Tired” and “Han Solo” from Tower Ivory, my ears were eager for another J. Han feature and they were happy with this. His emcee style and voice over the type of this track makes you want to put it on repeat. (I also kinda geeked when I realized that the MV was filmed in Seoul, Korea. But don’t mind me. –exits the building-)

Get your copy!

iTunes: smarturl.it/MVMTvol1

Spotify: bit.ly/MVMT1Spotify

Amazon: bit.ly/MVMT1AM

Google Play: bit.ly/MVMT1GP

Follow GoodFruitCo. on social media as well as all of the artists! (That is, if you don’t already)

Follow Good Fruit:

http://youtube.com/goodfruitcompany

http://twitter.com/goodfruitco

http://instagram.com/goodfruitco

http://facebook.com/goodfruitco

This was not a sponsored review.